Typography Tuesday: Principles of Type

Oklahoma City-based designer Tom Davie of StudioTwentySix2 illustrates the principles of typography in posters while also providing a history of the objects he features.

3029532-slide-justified-column
This arrangement of children’s wooden letter blocks both spells and depicts a justified column of text.
3029532-slide-x-height
This poster brings attention to the term x-height, which refers to the distance between the base and mean lines. This layout is a homage to the 1990s Malcolm X movie poster.
3029532-slide-spot-to-process
Davie made this poster from paint swatch samples. The concept involves the color transformation from solid paint swatches, to a visually similar representation that uses the CMYK process.
3029532-slide-capline
Davie uses bottle caps to illustrate the terms capline, meanline, and baseline.

Image Credit: Tom Davie 

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