Experiential marketing. Guerrilla marketing. PR stunts.
Many terms are used to describe this marketing tactic and more and more companies are experimenting with the technique. I did an internship this past summer at a company that specialized in experiential marketing – and I think this is an area of marketing that is experiencing huge growth.
At its core, experiential marketing is the act of creating an experience where there is a resulting emotional connection to a brand, product, idea, etc. This usually involves special events, stunts, mobile tours, and interactive social media campaigns. Throughout my internship, I was part of the creative, idea-generating process which often required thinking up stunts, but I also took away some points about the success of experiential marketing campaigns in general.
- Make the brand relatable.
- Involve the target audience.
- Be emotionally relevant.
- Create buzz.
- Be social.
For some inspiration around experiential marketing, check out some of my favorite examples below.
Commercial Business Stunts:
1) The Sopranos TV show
Image Credit: Enpundit
2) Folgers Coffee
Image Credit: Creative Guerilla Marketing
Image Credit: Toxel
4) Swedish Cancer Foundation (Barncancer Fonden)
5) Volkswagen Campaign (Don’t Text and Drive)
6) German Human Rights Organzation (Acat.ch)
Image Credit: Hongkiat
For more experiential marketing campaign examples, check out my Pinterest board dedicated to this topic.