Typography Tuesday: Apple’s Newest Typeface Release

Last week, Apple released a new kit of developer tools that will allow developers to start working on Apple Watch apps. But the new kit included a fun surprise: a new system font called San Francisco! It’s the first font Apple has designed in-house in almost 20 years. 3038794-inline-i-1-apple-watch-shell-sf-display-regularSan Francisco seems inspired by Helvetica and FF Din, and it’s designed for smaller displays (plenty of space between each letter). It’s likely that Apple will bring San Francisco to iPhones and Macs soon. Steve Jobs named all of Apple’s typefaces after cities – Chicago, New York, Geneva, and Cairo.

While Apple primarily went with practicality over aesthetics, San Francisco is a nice alternative to the often-used Helvetica and other sans-serifs!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s